That was what we here at Attention Engine were asking ourselves one fine June summer day here in Boulder a few months ago.

That is the day SexyTie.com was born.

The most ubiquitous thing we could think of were how-to video’s. These are relatively easy to make, capitalize on unique expertise of the creators and provide serious value to the viewers. It’s the “oral tradition” for the YouTube generation, our method of passing down valuable information.

A search for “how to tie a tie” in Google yields 92 million results. This is something every male in America should probly know how to do so with that, you have sufficient span. 92 million is a helluva lot of competition though, how can we do it better?

SexyTie.com | How To Tie A Tie | The Full Windsor Knot. - video powered by Metacafe

The market for necktie instructional videos consists of young men. What do young men think about pretty much every moment except when they are trying to figure out how to tie their ties? why women of course.